Aggregator Breakeven Tool

Find the breakeven point on UberEats/Deliveroo commission structures.

Assumptions and Methodology

A strict unit-economic breakdown of third-party delivery platforms. It calculates the net retained revenue after extracting the platform commission and raw food cost.

Variables such as localized taxation, specific hardware leasing agreements, and variable labour weighting are generalized. For a precise calculation tailored to your specific P&L structure, we build custom data models during our Audit Process.

Frequently Asked Questions

How frequently is this data benchmarked?

Our figures are updated quarterly. The last baseline adjustment was made in Q3 2024 based on our internal multi-site audit data.

Does this account for third-party aggregator costs?

Only where explicitly stated. Standard unit economics in these models assume direct-to-consumer sales unless a commission variable is present.

Why This Metric Matters

Many dark kitchens and virtual brands operate at a structural loss because they focus on top-line revenue rather than bottom-line retention. If your baseline margin cannot sustain a 30% commission hit, the aggregator model is unviable without price inflation.

Common Mistakes

• Applying a blanket 30% commission assumption instead of negotiating volume-tiered brackets.
• Failing to inflate digital menu prices to offset the commission drag.
• Ignoring the hidden marketing spend (promoted listings) required to maintain platform visibility.